White Papers

Fix your product data and e-commerce performance
Topical, easy to digest and practical: these FREE EDA White Papers are your digitalisation essentials

The EDA has published a series of White Papers aimed at EDA Members (Wholesalers) and Affiliated Members (Manufacturers) embarking on the path of digital transformation.

Each White Paper explains a topic related to digitalisation in a way that is easy to digest and relevent to the electrotechnical sector.

Meet the author: Richard Appleton, Head of Digitalisation at the EDA
Richard Appleton, Head of Digitalisation, at the EDA

Richard Appleton, Head of Digitalisation at the EDA, and Board Member at EDA Data Services.

Richard has 30 years’ experience in the world of digital product data sector.

He has created these White Papers to help drive the digitalisation of the UK’s electrotechnical sector.

Stop firefighting product data - build a scalable strategy

Creating a Product Data Strategy: A Seven Point Plan for Manufacturers

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Creating-a-Product-Data-Strategy_2025
NEW Edition: August 2025
Your product images are costing you sales - here's how to fix them

Creating Excellent Product Images: Guidance & Best Practice for Ecommerce

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EDA White Paper Creating Excellent Product Images, v2 published October 2025
V2 published October 2025
Create product descriptions that actually convert to sales

Creating Excellent Product Descriptions: Guidance and Best Practice

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Creating-Excellent-Product-Descriptions
V2 published October 2025
ETIM means consistency and control - here's how to get started

Starting Your ETIM
Journey: A Guide for Manufacturers

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Starting your ETIM Journey
V2 published November 2025
Three data essentials behind profitable e-commerce

Effective ECommerce: 3 Product Data Essentials for Electrical Wholesalers

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White Paper on Effective Ecommerce