Creating Excellent Product Descriptions: Guidance and Best Practice

How can I write high quality, ecommerce-friendly product descriptions?

 

In this paper Richard Appleton and Javier Garcia, who share many years’ experience working with product data, offer detailed guidance on one of the most important elements of a manufacturer’s product data: product descriptions.

Free to download, this is the fourth in our series of white papers aimed at EDA members and affiliates embarking on the path of digital transformation. The series is designed to explain topics related to digitalisation in a way that is easy to digest and relevant to the electrotechnical sector.

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