EDATA: the ‘by the industry for the industry’ data pool

EDATA: an award-winning data pool for manufacturers to share product information, including images, with wholesalers and distributors

Launched in 2020, the EDATA data pool is now an award-winning central hub where leading manufacturer brands share high-quality product information with EDA Wholesaler teams in branches and head offices across the UK.

Every EDA Wholesaler and branch has free access to the data pool, thanks to the support of our EDATA Sponsors.

EDATA Sponsors are a mix of leading wholesalers and manufacturers that support the data pool. Each Sponsor has a seat on the EDATA Steering Group, which leads the strategic direction of the data pool. It is from the Steering Group that the EDA Data Service Board is elected.

Manufacturers, excellent product data is your silent sales team

Leading Manufacturer brands share their product information with Wholesalers, and membership of EDATA is open to both EDA Affiliate Manufacturers and non-Affiliates alike.

Inside EDATA is:

  1. Manufacturers’ master data, digital assets, technical data classified according to the international ETIM standard, plus sustainability and packaging data.
  2. Product data that’s owned and managed by the manufacturers, enabling it to be tracked back to a credible source.
  3. Data that’s independently monitored for quality, best practice and conformance with data standards.

EDATA is a not-for-profit enterprise, with costs and benefits shared by all who subscribe. Manufacturers and wholesalers make a fair contribution to cover its management and development costs.

Gold Standard Data Quality

The EDATA data pool has quality standards built in. The EDA offers Going for Gold Data Quality training workshops to support manufacturers to reach EDATA’s Gold Standard.

Manufacturers aim for Gold Standard Product Data
A package of EDATA support for manufacturers

Alongside the increased visibility of your products with your EDA Wholesaler customers, your EDATA package includes a wide range of benefits including onboarding and objective setting project plan, unlimited access to the EDATA sandbox to help with testing and refining your data, technical support, free training, access to the EDATA Creator PIM and more.

Download our factsheet for the full benefits package.

Manufacturers are you in EDATA?
Ditch spreadsheets: let EDATA Creator ETIM-ise your data

Manufacturers, perhaps you’re not ready to commit to a full Product Information Management (PIM) system, or the system you have doesn’t handle ETIM classifications. For more on the ETIM data standard, download our free White Paper ‘Starting your ETIM Journey: A Guide for Manufacturers’.

EDATA Creator, part of the EDATA data pool, offers a range of PIM functionality without the need to commit to a full PIM.

Read how manufacturers are using EDATA Creator’s PIM functionality.

EDATA Creator the key to getting your product information EDATA-ready and in front of wholesalers
Manufacturers endorse the EDATA package of support
Richard Good, Technical Director, Atkore
Richard Good
Technical Director, Atkore

“We can’t thank Richard and Javier enough for their guidance on our journey to Gold Standard Data. The work they have done to support us has been second to none. We would wholeheartedly recommend any business considering working alongside the EDA to do so .”

Martin Russell
Group Product Manager, Marshall-Tufflex Ltd
Matt Burton of Aurora Lighting
Matt Burton
Managing Director, Aurora Lighting

“Getting set up and onboarded with EDATA was made painless with the support and expertise of Richard and Javier. The speed of responses, advice given and analysis provided on our submissions not only meant we could move forward quickly with EDATA, but also highlighted areas where we could improve our data throughout the Aurora business. A fantastic experience on an important industry topic!’’

To be confirmed
Ash Smith
Product Manager - Domestic, Atlantic

‘Being in the EDATA data pool gives us increased brand visibility with wholesalers in the UK. Much credit for our high-quality product data must go to my colleague, our Tender and Merchant Data Coordinator Maddie Balkham, as she’s spent months working on our product data and the Gold status is testament to that great work.’

EDATA: how it works and what's inside
Product information fields in the EDATA data pool
EDATA contains 5 categories of product data
  1. Manufacturer Master Data
  2. Digital Assets
  3. Technical Attributes: stored using the ETIM international data model
  4. Sustainability data including embodied carbon, recycled content/recyclability, energy efficiency, battery data, and WEEE/RoHS/REACH data
  5. Packaging data including materials and packaging sizes and weights
EDATA: The data inside

Product data is a vast subject and EDATA is focussed on the data required to drive wholesalers’ digital or multi-channel sales platforms.

For full technical details about the data held in EDATA, please contact us on 020 3141 7350.

“I have to say that the support we’ve had from the EDATA team has been excellent. I’ve worked in this sector for some years and am pretty experienced but there are some real golden nuggets of information which I’ve picked up during this process which I hadn’t thought about, but in the end made all the difference.

“The fact that EDATA is led by the EDA is important – the data pool is there to serve wholesalers.

“When wholesalers ask us for product information we direct them to EDATA: it streamlines the process for all parties, they get quick access to our latest product information, and we can be more efficient because we’re not fielding off-line requests all the time. Everyone wins.”