EDATA: the ‘by the industry for the industry’ data pool

Launched in 2020, the EDATA data pool is now an award-winning central hub where leading manufacturer brands share high-quality product information with EDA Wholesaler teams in branches and head offices across the UK.

Every EDA Wholesaler and branch has free access to the data pool, thanks to the support of our EDATA Sponsors.

EDATA Sponsors are a mix of leading wholesalers and manufacturers that support the data pool. Each Sponsor has a seat on the EDATA Steering Group, which leads the strategic direction of the data pool. It is from the Steering Group that the EDA Data Service Board is elected.

Leading Manufacturer brands share their product information with Wholesalers, and membership of EDATA is open to both EDA Affiliate Manufacturers and non-Affiliates alike.

Inside EDATA is:

1. Manufacturers’ master data, digital assets, technical data classified according to the international ETIM standard, plus sustainability and packaging data.
2. Product data that’s owned and managed by the manufacturers, enabling it to be tracked back to a credible source.
3. Data that’s independently monitored for quality, best practice and conformance with data standards.

EDATA is a not-for-profit enterprise, with costs and benefits shared by all who subscribe. Manufacturers and wholesalers make a fair contribution to cover its management and development costs.

“We can’t thank Richard and Javier enough for their guidance on our journey to Gold Standard Data. The work they have done to support us has been second to none. We would wholeheartedly recommend any business considering working alongside the EDA to do so .”

“Getting set up and onboarded with EDATA was made painless with the support and expertise of Richard and Javier. The speed of responses, advice given and analysis provided on our submissions not only meant we could move forward quickly with EDATA, but also highlighted areas where we could improve our data throughout the Aurora business. A fantastic experience on an important industry topic!’’

‘Being in the EDATA data pool gives us increased brand visibility with wholesalers in the UK. Much credit for our high-quality product data must go to my colleague, our Tender and Merchant Data Coordinator Maddie Balkham, as she’s spent months working on our product data and the Gold status is testament to that great work.’

“I have to say that the support we’ve had from the EDATA team has been excellent. I’ve worked in this sector for some years and am pretty experienced but there are some real golden nuggets of information which I’ve picked up during this process which I hadn’t thought about, but in the end made all the difference.

“The fact that EDATA is led by the EDA is important – the data pool is there to serve wholesalers.

“When wholesalers ask us for product information we direct them to EDATA: it streamlines the process for all parties, they get quick access to our latest product information, and we can be more efficient because we’re not fielding off-line requests all the time. Everyone wins.”