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Sylvania chooses EDATA to distribute their ecommerce data to wholesalers

March 8, 2022
Sylvania is latest manufacturer to join EDATA

Sylvania Lighting UK, an EDA Affiliate Manufacturer, is the latest leading brand to sign up to EDATA, the industry-run data pool.

Sylvania’s Commercial Director, Ben Geralds, explained their decision, “We’re thrilled to have joined EDATA and thank Richard Appleton for his support and education about the benefits available to us and to our customers especially. At Sylvania we are hugely passionate about our people, our products and our customers and joining EDATA gives us great opportunity to join all of these elements together.”

Richard Appleton, General Manager at EDA Data Services, added “Sylvania’s decision to join EDATA brings the number of manufacturer subscribers to 54, with more in the pipeline. Manufacturers are getting the message that wholesalers need easy access to reliable and consistent product information and imagery which their contractor customers can use to make buying decisions.

“EDATA’s cloud-based portal means Sylvania can upload and maintain their product data in one central location, from which wholesalers can export it and use to drive their business systems and ecommerce sites. The Sylvania team has access to a bespoke programme of training and practical support and we look forward to working with Ben and his colleagues.”

Launched in 2020, EDATA’s mission is to facilitate digitalisation of the UK electrotechnical sector bringing tangible benefits for the supply chain through the creation, management, and transfer of accurate, consistent, high quality product data with ETIM (the global product data standard) at its heart. A strategic initiative of the Electrical Distributors’ Association (EDA), it is a “by the industry for the industry” asset that has the backing and input of many sector stakeholders.

The full list of EDATA members is available here on the EDA website.

ETIM-UK lead at the EDA, Richard Appleton

“Sylvania’s decision to join EDATA brings the number of manufacturer subscribers to 54, with more in the pipeline,” explains Richard Appleton, General Manager at EDA Data Services.

“Manufacturers are getting the message that wholesalers need easy access to reliable and consistent product information and imagery which their contractor customers can use to make buying decisions.”