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It’s an industry-owned resource of high quality, ecommerce-friendly, manufacturers’ product data for Electrical Wholesalers to use in their web sites and digital business processes.
Product data is a silent sales team. Your products are competing for attention in search engines and websites. It means the information must be high quality.
Data doesn’t only mean product attributes and performance information, it also means images and photos because, more often than not, that’s what buyers see first.
EDATA’s smart: it automatically reviews the manufacturers’ data inside and ranks it according to strict quality standards.
Every manufacturer wants to achieve Gold Standard data and a growing number are. The EDA Data Services team works closely with each manufacturer to provide practical support to improve their data quality.
Look for the Gold Standard mark against the manufacturers listed below.
EDA Data Services welcomes contact from solution providers (including PIM systems, ecommerce web sites and ERP systems) who wish to integrate with EDATA.
Once integration is complete, you will be able to use the EDATA Tech-mate logo to demonstrate compatibility.
To find out more about joining EDATA call Kiera Greenwood on 020 3141 7452.
To facilitate digitalisation of the UK electrotechnical sector bringing tangible benefits for all members of the supply chain. This will be achieved by the creation, management, and transfer of accurate, consistent, high quality product data with ETIM at its heart.
EDATA is a not-for-profit enterprise, with costs and benefits shared by all who subscribe. Manufacturers and wholesalers make a fair contribution to cover its management and development costs.
You do not have to be an EDA Member or Affiliated Member to join and benefit from EDATA.
Product data is a vast subject and EDATA is focussed on the data required to drive wholesalers’ digital or multi-channel sales platforms.
For full technical details about the data held in EDATA, please contact us on 020 3141 7350.