EDATA: the ‘by the industry for the industry’ data pool

EDATA: an award-winning data pool for manufacturers to share product information, including images, with wholesalers and distributors

EDATA is an industry-owned resource of high quality, ecommerce-friendly, manufacturers’ product data for Electrical Wholesalers to use in their web sites and digital business processes.

  1. Includes manufacturers’ master data, digital assets and technical data classified according to the international ETIM standard.
  2. Product data is owned and managed by the manufacturers, enabling it to be tracked back to a credible source.
  3. Data is independently monitored for quality, best practice and conformance with data standards.

Membership of EDATA is open to both EDA Affiliate Manufacturers and non-Affiliates alike.

EDATA is a not-for-profit enterprise, with costs and benefits shared by all who subscribe. Manufacturers and wholesalers make a fair contribution to cover its management and development costs.

Anne Vessey, EDA's Head of Marketing and Communications
Manufacturers: to find out more about joining EDATA contact
Anne Vessey, Head of Marketing & Communiations, 020 3141 7354
Richard Good, Technical Director, Atkore
Richard Good
Technical Director, Atkore

“We can’t thank Richard and Javier enough for their guidance on our journey to Gold Standard Data. The work they have done to support us has been second to none. We would wholeheartedly recommend any business considering working alongside the EDA to do so .”

Matt Burton of Aurora Lighting
Matt Burton
Commercial Director, Aurora Lighting

“Getting set up and onboarded with EDATA was made painless with the support and expertise of Richard and Javier. The speed of responses, advice given and analysis provided on our submissions not only meant we could move forward quickly with EDATA, but also highlighted areas where we could improve our data throughout the Aurora business. A fantastic experience on an important industry topic!’’

Gold Circle signifier of highest quality data

Gold Standard Data: because your products must grab attention

Product data is a silent sales team. Your products are competing for attention in search engines and websites. It means the information must be high quality.

Data doesn’t only mean product attributes and performance information, it also means images and photos because, more often than not, that’s what buyers see first.

EDATA’s smart: it automatically reviews the manufacturers’ data inside and ranks it according to strict quality standards.

Every manufacturer wants to achieve Gold Standard data and a growing number are. The EDA Data Services team works closely with each manufacturer to provide practical support to improve their data quality.

Look for the Gold Standard mark against the manufacturers listed below.

EDATA: how it works and what’s inside


Initially, EDATA contains three categories of product data

  1. Manufacturer Master Data
  2. Digital Assets
  3. Technical Attributes: stored using the ETIM international data model

EDATA: The data inside

Product data is a vast subject and EDATA is focussed on the data required to drive wholesalers’ digital or multi-channel sales platforms.

For full technical details about the data held in EDATA, please contact us on 020 3141 7350.