EDATA: the ‘by the industry for the industry’ data pool

EDATA is an industry-owned resource (data pool) of high quality, ecommerce-friendly, manufacturers’ product information on hundreds of thousands of products.

This link will take you to the EDATA portal. If you are an EDA Wholesaler you need a log in first – request it here.  

Leading Manufacturer brands share their product information with Wholesalers, and membership of EDATA is open to both EDA Affiliate Manufacturers and non-Affiliates alike.

Inside EDATA is:

1. Manufacturers’ master data, digital assets and technical data classified according to the international ETIM standard.
2. Product data that’s owned and managed by the manufacturers, enabling it to be tracked back to a credible source.
3. Data is independently monitored for quality, best practice and conformance with data standards.

EDATA is a not-for-profit enterprise, with costs and benefits shared by all who subscribe. Manufacturers and wholesalers make a fair contribution to cover its management and development costs.

“We can’t thank Richard and Javier enough for their guidance on our journey to Gold Standard Data. The work they have done to support us has been second to none. We would wholeheartedly recommend any business considering working alongside the EDA to do so .”

“I have to say that the support we’ve had from the EDATA team has been excellent. I’ve worked in this sector for some years and am pretty experienced but there are some real golden nuggets of information which I’ve picked up during this process which I hadn’t thought about, but in the end made all the difference.

“The fact that EDATA is led by the EDA is important – the data pool is there to serve wholesalers.

“When wholesalers ask us for product information we direct them to EDATA: it streamlines the process for all parties, they get quick access to our latest product information, and we can be more efficient because we’re not fielding off-line requests all the time. Everyone wins.”

“Getting set up and onboarded with EDATA was made painless with the support and expertise of Richard and Javier. The speed of responses, advice given and analysis provided on our submissions not only meant we could move forward quickly with EDATA, but also highlighted areas where we could improve our data throughout the Aurora business. A fantastic experience on an important industry topic!’’

‘Being in the EDATA data pool gives us increased brand visibility with wholesalers in the UK. Much credit for our high-quality product data must go to my colleague, our Tender and Merchant Data Coordinator Maddie Balkham, as she’s spent months working on our product data and the Gold status is testament to that great work.’

Product data is a silent sales team. Your products are competing for attention in search engines and websites. It means the information must be high quality.

Data doesn’t only mean product attributes and performance information, it also means images and photos because, more often than not, that’s what buyers see first.

EDATA’s smart: it automatically reviews the manufacturers’ data inside and ranks it according to strict quality standards.

Every manufacturer wants to achieve Gold Standard data and a growing number are. The EDA Data Services team works closely with each manufacturer to provide practical support to improve their data quality.

Look for the Gold Standard mark against the manufacturers listed below.

EDATA: how it works and what’s inside