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I have been with the EDA for just over a year now and what a unique first year – the last 7 months have been during lockdown

What’s been your most memorable day and why?

This Year’s annual Awards Dinner was definitely the most memorable day; it was amazing to see so many months of work come together with only a few ‘last-minute’ hiccups. It was also the last in-person event in 2020 for most of the industry.

Who’s your hero?

My heroes are two powerful women that have built two very different reputations and careers. I find Michelle Obama so inspiring; she worked her way up from the South Side of Chicago, attended Princeton University before going on to Harvard Law School and becoming a Lawyer. Her priorities centre around helping others and empowering those that are not able to do so themselves. My second icon is Ella Mills, founder and Creative Director of Deliciously Ella. She built her health and lifestyle business after falling extremely ill at university and now uses her influence to promote health, consulting with scientists and experts rather than general fads and conjecture.

It is difficult to choose, I really enjoy working with so many people; although we are a small team, at the EDA, we have the privilege of working with the whole industry and I love speaking with so many different people. The EDA also have such a large range of activities that my role is extremely varied – no two days are ever the same at the EDA!

 What’s your motto in life?

“Happiness can be found, even in the darkest of times, if one only remembers to turn on the light.” – JK Rowling

 What would people be surprised to know about you?

I am a self confessed foodie! I love cooking, experimenting with new cuisines and have designed & made wedding and celebration cakes – my creative outlet I suppose!

For more information about ETIM UK or EDATA, please contact Kiera Greenwood by email or on 02031417352