Click & Connect – November 2020

November 12, 2020

Welcome to the first edition of Click & Connect, the EDA’s new quarterly newsletter covering all matters relating to ecommerce and digitalisation.


2020 has been one of those pivotal moments, a tipping point, after which things will never be the same again.  A Google search for “Covid effect on ecommerce growth” reveals a multitude of statistics.  Taking just one example, data from IBM’s US Retail Index indicates that the pandemic has accelerated the shift away from physical stores to ecommerce by five years.

In this newsletter you will find a range of topics discussed from a fascinating in-depth interview with Jeremy Saunders who is leading CEF’s digital transformation to the advances in the UK’s ETIM journey over the last year and from the launch & momentum of the EDATA Industry Data Pool to the EDA’s latest additions to membership types: EDA Affiliate Solution Provider.

We hope you find the newsletter useful and you can download a PDF of the Newsletter here. Please remember, the team is here to help: 020 3141 7350 or

Richard Appleton
General Manager, EDA Data Services. 



EDA Board Member, Simon Barkes, elected ETIM International President

 A long-time champion of digitalisation for the UK’s electrotechnical sector Simon Barkes has been elected as the fourth President of ETIM International and, following a formal handover in November 2020, will lead the organisation for the next three years…


ETIM International Welcome New Board Members
Albert Dunnink, ETIM Netherlands, and Thorsten Ludewig, ETIM Germany, join the ETIM International Board alongside Simon Barkes, ETIM UK…


CEF Biggleswade – It’s all about data…
Jeremy Saunders discusses how product data is the key to successful eCommerce and takes us behind the scenes at CEF’s digital hub…


Aico represents manufacturers on the EDA Data Services Board
Michael Wright, Aico Ltd’s Product Development Manager, has been voted in by representatives from the Founder Members of EDATA, the by the industry for the industry data pool…


Javier Garcia reviews the changes to the EDATA onboarding since March…


ETIM Version 8.0 – Released!
The latest version of ETIM, ETIM 8.0 was released on 2nd November…


Latest EDATA manufacturers
A new cohort of Manufacturers join EDATA, the total number of EDATA manufacturers to 29…

Affiliated Solution Providers join EDA
Welcoming 6 new software and data specialists…

In this first issue, we meet Kiera Greenwood, Business Systems’ Coordinator for EDA, EDATA and ETIM UK.

How long have you been at the EDA?

I have been with the EDA for just over a year now and what a unique first year – the last 7 months have been during lockdown

What’s been your most memorable day and why?

This Year’s annual Awards Dinner was definitely the most memorable day; it was amazing to see so many months of work come together with only a few ‘last-minute’ hiccups. It was also the last in-person event in 2020 for most of the industry.

Who’s your hero?

My heroes are two powerful women that have built two very different reputations and careers. I find Michelle Obama so inspiring; she worked her way up from the South Side of Chicago, attended Princeton University before going on to Harvard Law School and becoming a Lawyer. Her priorities centre around helping others and empowering those that are not able to do so themselves. My second icon is Ella Mills, founder and Creative Director of Deliciously Ella. She built her health and lifestyle business after falling extremely ill at university and now uses her influence to promote health, consulting with scientists and experts rather than general fads and conjecture.

What do you like most about your job?

It is difficult to choose, I really enjoy working with so many people; although we are a small team, at the EDA, we have the privilege of working with the whole industry and I love speaking with so many different people. The EDA also have such a large range of activities that my role is extremely varied – no two days are ever the same at the EDA!

 What’s your motto in life?

“Happiness can be found, even in the darkest of times, if one only remembers to turn on the light.” – JK Rowling

 What would people be surprised to know about you?

I am a self confessed foodie! I love cooking, experimenting with new cuisines and have designed & made wedding and celebration cakes – my creative outlet I suppose!

For more information about ETIM UK or EDATA, please contact Kiera Greenwood by email or on 02031417352

EDA, EDA Data Services, EDATA and ETIM UK Ltd • 020 3141 7350 • • • Rotherwick House, 3 Thomas More Street, St Katharine’s and Wapping, London E1W 1YZ


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