There has never been a greater need for manufacturers to put in place a robust and integrated Product Data Strategy.
In the digital world, product data is your “silent sales team”, central to both your own and your distributors’ sales and marketing activity. Managed effectively, good quality, accessible product data is a major strategic asset which can be leveraged both for sales growth and improved customer experience.
For many B2B product manufacturers, creating and managing product data has traditionally been secondary to other marketing activity. Data was created and supplied in an ad hoc way, often in response to an individual customer’s request.
In future this will not be enough.
Now is the time for manufacturers to abandon the old, fragmented approach and create an integrated
Product Data Strategy.
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