EDA Affiliate Member, Europa PLC, has become the latest manufacturer to sponsor the award-winning EDATA data pool, managed by the EDA. Europa becomes one of 27 businesses – a mix of leading wholesalers, manufacturers, and buying groups – to give their backing to the electrotechnical sector’s award-wining data pool.
For over 50 years, Europa PLC has delivered innovative electrical solutions to a diverse range of industries, from manufacturing and construction to events, utilities and beyond. Renowned for combining engineering expertise with a solutions-focused approach, they provide high-quality, reliable products that help customers work more efficiently, safely and sustainably, meeting the evolving demands of an ever-changing industry.
Free to every EDA wholesaler, EDATA supports trade counter teams, business development, and ecommerce operations, delivering instant access to essential information and high-quality images on hundreds of thousands of products all in one convenient, time-saving online hub. With everything in one place, EDATA means wholesalers save time, improve efficiency, reduce errors, and deliver better service to customers.
Europa’s Managing Director, Sonia Freed, said of their decision,
“Europa joined the data pool in 2021, and the opportunity to upgrade our support to sponsorship level reflects our commitment to the wholesale channel and EDATA’s strategic role in delivering the highest-quality product information and images right to the heart of wholesaler businesses.
“As the electrotechnical supply chain becomes more digitised, trusted product data drives performance, scalability, and profitability. Europa is ready to get around the table with our co-sponsors on the Steering Group and contribute to the data pool’s long-term strategy.”
Margaret Fitzsimons, CEO at the EDA, added
“The involvement of leading manufacturers like Europa as EDATA sponsors is more than a vote of confidence – it is a partnership in shaping the future of the sector. These sponsors bring vision, experience, and a commitment to innovation that helps us ensure the data pool meets the evolving needs of wholesalers and manufacturers alike.”





