EDATA Creator: ditch spreadsheets for smarter product information

Introducing EDATA Creator for manufacturers: the key to getting your product information EDATA-ready and in front of wholesalers

You want the benefits of the EDATA data pool, but the thought of creating and managing product data in spreadsheets is just too daunting.
You’re not ready for the commitment to a full Product Information Management (PIM) system.
Your current PIM system doesn’t handle ETIM classifications.
Download the EDATA Creator Fact Sheet
EDATA Creator the key to getting your product information EDATA-ready and in front of wholesalers
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EDATA Creator in action: find out how manufacturers are using it

Louis Bernier, from Carl Kammerling International Ltd’s marketing team talks about the “great leap forward” that access to EDATA Creator - the data pool’s built-in PIM - has made to their journey to Gold Standard product data.
Louis Bernier, Carl Kammerling
Carl Kammerling International Ltd

“Our own in-house PIM (Product Information Management) System doesn’t have the ETIM technical structure built in” explains Louis, “and to achieve EDATA’s Gold Standard product data – which we really wanted – we needed ETIM-ise our products.

“The answer was to use EDATA Creator which is part of the data pool package of support that’s available to us as subscribing manufacturer. EDATA Creator is a cloud-based solution with a range of PIM functionalities including the built-in ETIM structure, and as it’s all part of our EDATA subscription there was no extra cost to worry about.

“Without EDATA Creator we’d be limping along but it has saved me so much time and is easy to use. Javier Garcia, in the EDATA team at the EDA, was a brilliant help. He gave me full training and detailed instructions on what I needed to do and that was very useful.

“I used the built-in ETIM structure to select the right ETIM classes for our products and then populated the values for the given ETIM Features. All alphanumeric features were configured as drop-down lists, as per the ETIM model, which was super helpful.

“Once this was done, we combined the product information from our PIM and EDATA Creator and it was all uploaded into the data pool – and we’re live and Gold!

“I am not a product data expert by any means, and I was thrown in at the deep end and whole EDATA service, and being able to use the EDATA Creator service, has saved me so much time and effort. My advice to other manufacturers out there is talk to the EDATA team and let them show you how EDATA Creator can be used.

“Now we have to keep our data maintained and up-to-date, but to have cracked the ETIM challenge has made a massive difference and is a great leap forward.”

Colin Legg, Product Manager at Atkore Flexicon explains how "Creator's built-in ETIM structure made it very easy to upload and add product performance criteria".
Colin Legg, Product Manager, Atkore Flexicon
Atkore Flexicon

“Working closely with the EDA’s EDATA team, Atkore Flexicon has recently enhanced its product data capabilities with ease. This initiative is part of Atkore’s ongoing commitment to delivering high-quality, consistent, and accessible product data for its customers.

“Utilising EDATA Creator enabled us to efficiently and seamlessly upload our product information into the EDATA data pool. Creator’s built-in ETIM structure made it very easy to upload and add product performance criteria against the ETIM classifications for our products.

“Demand for information and images for our products is becoming more and more important in the marketplace, and we recognise high-quality data is a key differentiator to enable Customers to make an informed choice. That’s why we’re committed to sharing comprehensive and accurate product content with our customers. Building on the success of our sister brand Atkore Unistrut – whose Gold Standard product data is already live in the EDATA data pool – we’ve now enriched Atkore Flexicon’s data within the same environment – further empowering customers.

“Since joining EDATA in 2021, Atkore Flexicon have now achieved Gold Standard status and continue to invest in enhancing our product information. It’s an ongoing journey, and one that’s driven by our focus on helping customers make confident, informed choices.”

Gold Standard Data Quality

The EDATA data pool has quality standards built in. The EDA offers Going for Gold Data Quality training workshops to support manufacturers to reach EDATA’s Gold Standard.

Manufacturers aim for Gold Standard Product Data
A package of EDATA support for manufacturers

Alongside the increased visibility of your products with your EDA Wholesaler customers, your EDATA package includes a wide range of benefits including onboarding and objective setting project plan, unlimited access to the EDATA sandbox to help with testing and refining your data, technical support, free training, access to the EDATA Creator PIM and more.

Download our factsheet for the full benefits package.

Manufacturers are you in EDATA?
Introducing EDATA Creator's PIM support

Manufacturers, perhaps you’re not ready to commit to a full Product Information Management (PIM) system, or the system you have doesn’t handle ETIM classifications.

EDATA Creator, part of the EDATA data pool, offers a range of PIM functionality without the need to commit to a full PIM.

EDATA Creator the key to getting your product information EDATA-ready and in front of wholesalers