In the UK, B2B ecommerce lags behind B2C, but things are changing – and fast.
For businesses looking to bolster their ecommerce channels, access to rich, high-quality data is a strategic linchpin.
It’s why EDA Data Services Ltd was launched in early 2020.
This independent not-for-profit business, set up by the Electrical Distributors’ Association (EDA), champions initiatives to support the digitalisation of the UK’s electrotechnical sector.
It means that manufacturers and wholesalers, who are not Members or Affiliated Members of the EDA, also benefit from our work in these three areas.

Richard Appleton
Head of Digitalisation
Email Richard

Javier Garcia
Data & Onboarding Manager/Head of Systems and Processes
Email Javier

Julie Houghton
Data Consultant
Email Julie

CHAIR
Mark Ashworth
Director
ABM Electrical Wholesale Ltd

Steve Mortlock
Head of Data Management
CEF Ltd

Nick Edwell
Managing Director
Rapid Electrical Distributors

Oliver Pearson
Director of Systems & Procedures
Edmundson Electrical Ltd

Louise Baker
eCommerce Account Manager
Schneider Electric Ltd

Andrew Pegrum
Senior Technical Manager
Deta Electrical Company Ltd

John Humphery
Commercial Director
Marshall-Tufflex Ltd

Andrew Jackson
Product & Marketing Data Manager
Vent-Axia

Margaret Fitzsimons
CEO

Richard Appleton
Head of Digitalisation