LinkedIn: Building Engagement and Advanced Tactics
LinkedIn is the most popular professional social media platform. With over 50 million companies and over 720 million individuals using the platform worldwide, more and more businesses are utilising LinkedIn to network, connect and sell.
This Part 2 workshop will focus on creating and using content including what, how and when to post on LinkedIn as well as reviewing how the LinkedIn algorithm works providing hints and tips to drive your social media engagement on the platform. Using the concept of “Thought Leadership” I will show you how to establish yourself as an expert on LinkedIn and how to use LinkedIn Publisher and finish the session with some best practice checklists for using LinkedIn.