LinkedIn for Business Part 2: Building Engagement and Advanced Tactics

LinkedIn: Building Engagement and Advanced Tactics

LinkedIn is the most popular professional social media platform. With over 50 million companies and over 720 million individuals using the platform worldwide, more and more businesses are utilising LinkedIn to network, connect and sell.

This Part 2 workshop will focus on creating and using content including what, how and when to post on LinkedIn as well as reviewing how the LinkedIn algorithm works providing hints and tips to drive your social media engagement on the platform. Using the concept of “Thought Leadership” I will show you how to establish yourself as an expert on LinkedIn and how to use LinkedIn Publisher and finish the session with some best practice checklists for using LinkedIn.

Course aim
  • Know the different types of content that can be posted on LinkedIn
  • Develop ideas on what to post
  • Know how and when to post on LinkedIn
  • Understand how the LinkedIn algorithm works, and how to increase engagement
Learning format
  • 2 hour facilitated virtual classroom session
  • PDF presentation
Training session timings

Choose from
Tues, 8 June, 2021: 2pm-4pm Fully Booked
Fri, 18 June, 2021: 12noon-2pm
Tues, 14 Sept, 2021: 12noon-2pm Fully Booked
Tues, 28 Sept, 2021: 10am-12 noon
Tues, 19 Oct, 2021: 2pm-4pm