Focus on your digital strategy: do it now if you are not already on the journey, don’t wait!
Remember, it’s not just about a getting a website in place, it is far broader than that (although eCommerce has to be a central component of a good digital strategy). Your market needs to not only be aware that you are on the web, but also of what you have to offer. Don’t rely on customers just finding you on the internet, promote your presence! Make sure you utilise the available tools and services to make your business stand out on the web. If you don’t have the in-house skills to do this, work closely with your partner to help with this part of the journey– it will pay dividends!
Your business must also evolve to service the needs of your customers as we all adapt to the new norm and new ways of doing business. From simple tasks such as booking in goods, picking through to despatch, and delivery confirmation to your customer, you should think about how you can gain the efficiencies you will need through adopting digital technologies that really drive customer service.
Although this pandemic has physically forced us apart, in many ways it has also brought us closer together. The cloud has enabled many of us to do all this seamlessly – look at how many businesses have been able to adapt quickly to staff working from home and are still delivering effectively for their business. The cloud has presented an opportunity to centralise information and share data from wherever you are – it must play a key part in the building of your future strategy.
Creating efficiencies is no longer just about saving time and money. It’s also become about adopting new ways of working that will minimise human contact and allow you to continue providing great customer service. Minimising paperwork has now become a safety issue as much as an environmental one, and there are tools available that will allow you to make the shift to the digital age.
Remember, sustainability and profitability go hand in hand. Adopting technologies that enable you to reduce transport costs, energy consumption and waste all make both economic and environmental sense.