The Industry has been calling for a standard unique product identification code and, at our Digitalisation Forum in 2020, Phil Thompson from NG Bailey spoke about the urgency of this need. Phil highlighted that it is required not only for the supply chain but also to enable the straightforward identification of a product and improved traceability throughout its life cycle. At the EDA, our view is that the best fit for the industry would be the GTIN (Global Trade Item Number) code managed by GS1; it is often referred to as the EAN or bar code number and is the number you see printed underneath a bar code.