Power It Up Conference attracts over 170 manufacturer, wholesaler, and contractor delegates

November 18, 2022

EDA’s inaugural conference, Power It Up, shares a vision of the future

Scroll down this page to find all the presentations available to download

Working together to seize opportunities and offset challenges was the theme of the Electrical Distributors’ Association (EDA) inaugural large-scale one-day conference – under the banner of Power It Up – held on Wed 16 November in Edgbaston. Power It Up brought together senior business leaders from the electrotechnical supply chain – manufacturers, wholesalers, and contractors – for presentations, panel discussions and networking.

Panellists take questions from the floor
International speaker programme

The Power It Up conference attracted over 170 delegates from across the supply chain and related trade associations including the ECA, BEAMA and the British Cables Association (BCA).

EDA President, Chris Ashworth and EDA CEO, Margaret Fitzsimons, opened the conference, and the keynote address was given by B2B business strategist Ian Heller, who flew into the UK from his base in Colorado, USA specifically to address the conference on the topic of ‘Changing supply channel – the shift to online: threats and opportunities’.

A programme of high calibre speakers included Professor Noble Francis, Economics Director at the Construction Products Association who gave delegates the forecasts for construction sector for the months ahead. Each keynote presentation was followed by facilitated Panel discussions with senior figures from the wider construction industry who brought additional insight and new perspectives to their expert subjects.

Supply chain collaboration

Margaret Fitzsimons, EDA CEO, said “We are absolutely delighted with the response to Power It Up. It has provided the ideal opportunity to boost collaboration between the businesses along the three-step electrotechnical supply chain – manufacturers, wholesalers and contractors – and their trade associations, to discuss at a strategic level how we can work together to take full advantage of the move to electrification.

“The demand for tickets was huge, so much so that we had a waiting list in operation.”

Margaret Fitzsimons
Panellists following the ECA's presentation
Experts from across the construction sector joined panel discussions

The conference was made possible by the support of sponsorship from EDA wholesaler and manufacturer businesses.

The day conference was followed by an evening networking drinks reception and dinner, where the entertainment was provided by award-winning comedian and writer Dominic Holland.

Throughout the day, the new EDA Events App was used to enable delegates to pose questions and comment on the presentations as well as vote, rate presentations, enter competitions and, most importantly, to make connections with other delegates.

Raising over £2,000 for the Electrical Industries Charity
Our raffle raised over £2,000 for the Electrical Industries Charity
L-R: Margaret Fitzsimons, EDA CEO; Jeremy Saunders, President and Chair of the Electrical Industries Charity; Chris Ashworth, EDA President
Dominic Holland with raffle prize winner, John Powell of Wilsons
John Powell of Wilson Electrical Distributors Ltd, winner of the raffle prize, here with award-winning comedian and writer Dominic Holland
Delegates from manufacturing, wholesaling and contracting
Plenty of opportunity to network
Enjoying the evening's entertainment at Power It Up
More photos coming soon - please bear with us...

With thanks to our sponsors

Aico Ltd
ANEW is a sponsor of Power It Up
AWEBB is a Member of the EDA
Bell Lighting
Edmundson Electrical Ltd
Lewden Ltd
Marshall-Tufflex Ltd
Rexel UK Ltd is a Member of the EDA
Schneider Electric Ltd
Morning coffee was sponsored the The IBA Buying Group
ABM is a member of the IBA buying group

Follow the links to download the presentations


Attracting and retaining talent to future proof your business
Speakers: Ian Heptonstall, Supply Chain Sustainability School and Stephen Cole, Construction Industry Training Board (CITB)
To find out more about the Fairness Inclusion and Respect Programme.


The future of EDA training 
Speaker: Tracy Hewett, Head of Education and Training, EDA

During 2023 the award-winning EDA Product Knowledge Modules will be offered via digital platform. Here are some samples of the type of content and the tutors you’ll meet in the training.

Introduction to the Principles of Electricity:  Electric Current
Lighting Introduction: Fundamentals of Lighting
Distribution Switchgear and Protection: Distribution of Electricity
Customer Service: The 80:20 Rule of Stock and Sales


Pricing for Profit: harness the 5 key drivers of profit and transform your bottom line
Speaker: Peter Hill, Chartered and Certified Accountant, Mark Holt & Co.
For a copy of the spreadsheet that accompanies Peter’s presentation please call the EDA on 020 3141 7350.