Search-friendly product data is essential if contractors and electricians are to filter and find products on wholesaler websites, as Richard Appleton, General Manager at EDA Data services, explains:
“Information about any product is what customers use to search for, filter and buy. Without that information, what we summarise as product data, no one can find your products online.
“Wholesalers rely on their suppliers to give them high quality product data to drive sales. For many wholesalers the lack of product data is a major headache.
“Great images, web-friendly descriptions, technical and performance data and so on are essential: if there are gaps in the information buyers can see, or the images are not of sufficient quality, the chances of a sale are reduced.
“ABB Ltd has taken a critical look at their own product data and worked hard to improve it, and their efforts have paid off.
“All the EDATA manufacturers we work with are at different stages in their data journey. For each one we’ve created a bespoke programme of practical support and advice. Of course, every manufacturer wants great data, and considerable progress has been made since the EDA started the digitalisation drive in 2017, but there is much more to do. Product data is a marathon, not a sprint.”