Richard Appleton, Head of Digitalisation at the EDA, explains,
“Manufacturers must be in full control of how their products are presented, and fresh eyes and a feedback facility from the wholesaler is extremely useful.
“We are constantly improving the user experience of the EDATA data pool and, as well as the bell feature, there are a number of other new benefits which help manufacturers when they are uploading and maintaining their product data. These include the option to search and filter their products by quality level – Gold, Silver, Bronze, or In Development – plus they can import data using BMECat 5.0.”