The need for digital transformation has accelerated, as eCommerce continues to grow for businesses and consumers alike. It is essential for all companies to have an active product content strategy in order to compete.
Syndigo joined the EDA because there is a real need for Affiliates and Members to better manage their product content in a single integrated PIM application, and then be able to syndicate this data to multiple recipients including EDATA based on ETIM. This reduces a lot of manual effort, time and costly errors by cutting out the reliance on numerous spreadsheets, and the subsequent back and forth when data is not missing or incorrect. It also enables sales uplift due to better standardised, informative product content.
Our software platform, Content Experience Hub (CXH), is used by thousands of suppliers/manufacturers across the globe to collect, store, manage, syndicate and publish their product content to required standards across the largest trading network in the world.
Syndigo’s solutions include: Creation and management of detailed, validated product information; data pool syndication to required industry standards; rich media content that can be integrated into consumer-facing retail sites; and analytics to optimize content for better performance.